Like any societal cancer, Kay is trying at all times to draw others into his web of ineptitudinal subversion.
Aside from what he laughably refers to as his 'novel', his main outlet for influence amongst others is his blog, 'ifthisisablogthenwhatschristmas'.
This title is an obvious giveaway: aside from being pointlessly unwieldy and impossible to remember, it is also a clear reference to Marvallous Keene, (http://www.daytondailynews.com/news/crime/christmas-killer-put-to-death-213719.html
) the executed leader of the notorious 'Christmas Killers'.
As we all know, Marvallous's last meal consisted of a porterhouse steak cooked medium with A-1 steak sauce, a pound of deep-fried jumbo shrimp, fries, onion rings, dinner rolls with strawberry preserves, two plums, a mango, a pound of white seedless grapes, two bottles of Pepsi, two bottles of A&W cream soda and German chocolate cake.
This mention of A-1 steak sauce (http://en.wikipedia.org/wiki/A1_Steak_Sauce
) leads us, quite blatantly, on to Henderson William Brand, creator of the original steak sauce upon which A-1 is based. It's common knowledge that Brand was one of the chefs to King George IV, who named the sauce by declaring it to be 'A-1'.
Now, this seems to be almost too obvious to point out, but the next stage of Kay's subterfuge is the fact that George IV's political opponents put a tax on wig powder, causing him to abandon wearing a powdered wig in favour of natural hair (http://en.wikipedia.org/wiki/George-IV-of-the-United-Kingdom
). His subsequent visit to Scotland in 1822 then led to the creation of Scottish tartan dress as it is known today.
And what do we find if we put 'Natural hair wig Scotland' into Google? (http://www.google.co.uk/search?client=safari&rls=en&q=natural+hair+wig+scotland&ie=UTF-8&oe=UTF-8&redir_esc=&ei=vZZ_TLCeC8b34gaI7oHUCw
) Looks Natural Hair Pieces Ltd, 379 Paisley Road West, Glasgow G51 1LX, nearest Subway station: Cessnock SPT, the only station to retain its pre-modernisation livery and signage, but also the station that serves BBC Scotland (http://www.findmeglasgow.com/guides/get-around-glasgow/cessnock.html
'BBC' or 'Bee Bee See', brings us round to his obsessional insect conspiracy theories. He is asking us to 'see' (be aware of) 'bees' ('bee bee' is just a way to pluralise 'bee'). And what kind of insect is a bit like a bee? A wasp, the fulcrum of the MEROS/Instinct project. It's a ridiculously simple trail that a particularly thick infant could pick through in seconds.
QED: If this is a blog then what's Christmas - be aware of wasps
Further analysis of individual posts will be provided as and when we are able to devote the requisite man-hours.